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Getting a Complete Picture of Your Brand – BOTH Online and Offline

There is an unending stream of advances in technology for monitoring the quality and quantity of mentions of your brand … online and under specific circumstances.  But are you getting a complete,...

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Who’s Propelling Technologies … ‘Leximancer’ Company Profile

I ran across Leximancer doing research on technologies that can help with assessing brand perceptions from the volumes that are written about brands and companies via various communication channels....

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Who’s Propelling Ideas … Tony Hung on ‘The Role of Twitter in Brand Management’

I wanted to call out an interesting thought piece I saw on the Conversation Agent blog today. Marketers are often excited about riding the wave of every new channel or technology medium for reaching...

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Next Generation of Marketing Services Agencies 1 of 2: Pillars and Barriers

Over the past few months I’ve checked in with a number of current and past colleagues and acquaintances who work at a variety of marketing services agencies — PR, ad agencies, social-media firms, brand...

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Marketing Technology and Marketers … An Invitation to Participate in a New Book

Today’s post is a bit different from the usual.  We won’t be diving into a key topic at the intersection of brands, marketing, innovation and technology, nor will we be presenting a Q&A with a...

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Top 20 Integrated Marketing Management Platforms 2 of 3: Assessing Marketing...

This is the second in a three-part series of posts on integrated marketing management platforms.  The first post identified the strategic need for integrated marketing management, mapped this to key...

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