Getting a Complete Picture of Your Brand – BOTH Online and Offline
There is an unending stream of advances in technology for monitoring the quality and quantity of mentions of your brand … online and under specific circumstances. But are you getting a complete,...
View ArticleWho’s Propelling Technologies … ‘Leximancer’ Company Profile
I ran across Leximancer doing research on technologies that can help with assessing brand perceptions from the volumes that are written about brands and companies via various communication channels....
View ArticleWho’s Propelling Ideas … Tony Hung on ‘The Role of Twitter in Brand Management’
I wanted to call out an interesting thought piece I saw on the Conversation Agent blog today. Marketers are often excited about riding the wave of every new channel or technology medium for reaching...
View ArticleNext Generation of Marketing Services Agencies 1 of 2: Pillars and Barriers
Over the past few months I’ve checked in with a number of current and past colleagues and acquaintances who work at a variety of marketing services agencies — PR, ad agencies, social-media firms, brand...
View ArticleMarketing Technology and Marketers … An Invitation to Participate in a New Book
Today’s post is a bit different from the usual. We won’t be diving into a key topic at the intersection of brands, marketing, innovation and technology, nor will we be presenting a Q&A with a...
View ArticleTop 20 Integrated Marketing Management Platforms 2 of 3: Assessing Marketing...
This is the second in a three-part series of posts on integrated marketing management platforms. The first post identified the strategic need for integrated marketing management, mapped this to key...
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